We believe everyone deserves to live in a well-said world. In a well-said world, you break through the noise and create understanding. Your message directly impacts what your audience knows, does and feels. Your employees connect. Your clients are well taken care of. Your business soars.
Compare that to living in a meh-said world. There, you deliver a smidgen of understanding, but most of your message gets drowned out by the noise of others and lands somewhere adjacent to your audience. You just can’t be sure.
We believe words have power.
We believe clarity is a virtue.
We believe content not anchored to a core message is doomed to get lost in the shuffle.
We believe the message matters more than the mechanism.
At 423 Communication, we create well-said worlds where the big content picture clicks to life for our clients – when they truly understand their audiences, are clear about the very heart of their messages and can deliver their words with power, conviction and persuasion.
Meet Barbara Govednik, Founder of 423 Communication
Barbara’s ability to bring creative and strategic thinking to communication challenges, be a focused and encouraging editor and a fast and effective writer, come from years of practice.
She learned the art of getting and telling the story as a journalism student at Bradley University and leveraged those skills into a corporate communication career. She started out writing and managing communication programs for an association and several small businesses.
In 1996, she turned her focus to strategic organizational communications. For the computer networking company U.S. Robotics/3Com, she was part of a team that launched the company’s first formal internal communication program and was a lead communicator during the enormous of merger of U.S. Robotics and 3Com. For insurance giant CNA, she helped update and modernize many company communication vehicles. At e-commerce consulting firm Lante, she led internal communication efforts as the company grew rapidly, had its IPO and battled through the dot com bust.
Launching her communication consultancy was the next logical step in a career devoted to creating effective communication in many varied forms. Through 423 Communication, she helps corporate executives talk with their employees during times of change; works with small business owners to sharpen their core messages and tell their stories consistently; and partners with select clients to write content.
Off hours, she’s also a writer, working on novels, essays, Tweets. (If you’re curious, check out @readbarbara on Twitter). She and her husband Tom live in Chicago, where they can be found trying a new restaurant, cheering on the Blackhawks or planning their next big international vacation.