…and either way, there’s nothing you can do about it.

Similarly, some people love my Haiku-A-Day postings on the 4.23 Facebook page, in honor of National Poetry Month.

For a second, I considered not doing them this year and I mentioned it to a few people in my core audience. There were not having it. “No haikus? Unacceptable.” (That’s a direct quote.)

To my audience, haikus have become something of a signature, a little amusement to break up the day. They are a subliminal reminder that all content work doesn’t have to be a hard, grammar-tangled slog. They’re a permission slip to have fun with language. They are crazy-easy for people to share.

And, some people think I am crazy for posting them.

The haikus sometimes generate side-eye from fellow business owners who lean to the more serious. I’m pretty sure my accountant thinks I am out of my f*cking mind for being so flippant with my business.

(There are also people — some of the same who worry about flippancy — who aren’t going to like the f-bomb in sentence above. That’s their right, do not throw a clog at them.)

That's okay. This particular conversation isn’t for her and I am probably not the right content coach for her to work with.

The point is, not everyone will be enamored with your every word, every program, every offering. And it’s okay.

When you start to write or speak about your business based on how “some” people will react, you lose. That’s the surest way to produce dry, boring content that doesn’t sound like you.

Don’t do that.

Your voice will always be the right voice for your business. It will attract the ideal clients who love what you’re up to and want to work with you. That’s what good content does, it helps people see themselves in your messaging and gets them thinking that you are the one for them.

When you speak with your authentic voice, there is no no trickery or shady gimmicks. There’s just your voice, your message, your point of view.

It doesn’t even have to be in haiku.

And if you’re curious about the haiku origin story, here’s the Well Said Wednesday for you.