If I were more clever, I would come up with a better acronym than V.M.S.C.

I mean, nothing really springs to mind when you hear V.M.S.C., other than a slightly off and dyslexic reference to the United States Marine Corps.

(And let’s face it, I am the opposite of a Marine in almost every way. Which, if you are a Marine, you should take as a compliment.)

Yet, I keep coming back to it in my own messaging for 4.23 Communication and seeing these same four struggles in clients and fellow small business owners when they write for their business.

So V.M.S.C. it is.

Voice

Message

Strategy

Conversation

When you own your Voice, hone your Message, craft a sane and doable Strategy, you create an engaging and purposeful Conversation with your clients and prospects.

Watch this space. Much more to come…