Well Said Wednesday happened to land on Valentine's Day this year. But this is not going to be a hearts and flowers kind of post. Because if it's Wednesday, Feb. 14 where you currently are, it's most likely already Thursday, Feb. 15 where I am, on the island of Tasmania in Australia. This post has been in the queue waiting to launch for a while. 

That's the beauty of content planning (and execution, of course): 

1. It helps the solo business owner who is creating content for her business actually take a vacation now and then. (BTW, highly recommended.)
2. A content plan helps you maintain consistency in your outreach even when your calendar, client commitments and To Do list are pulling you in different directions. 
3. It lets you thoughtfully reiterate the essential core messages of your business, and link them to what's happening in the world or your business.
4. A content plan makes it easier to "batch create" content, or taking a chunk of time to write multiple pieces that will publish over time. 

"Half of blogging* is consistency, or just showing up on a regular basis." 
Ann Handley, author of Everybody Writes

My main content plan is simple: blog posts every other week, one newsletter a month, weekly Friday Inspiration quotes and some LinkedIn posting that I'm currently testing. 

Each quarter, I decide which themes and topics will fill that framework, support what I am focusing on at that time, and work together. It frees me to create content in a focused, planful way.  (You can learn more in my next round of Content Calendar Build Workshops set for March. Details are here.) 

When I built my quarterly content calendar in December, I knew I'd be gone a good part of February, so I had plenty of time to pre-write material for the blog. Because no one wants to think about blogs when they're in Tasmania. 

*Ann calls out blogging specifically in this quote, but I believe (and think she does as well) it applies to any form of content you create for your business.