I'm thinking that Scottish poet Robert Burns would have been a great friend to us in 2020. After all, he's the one who said,

“The best laid schemes o' mice an' men / gang aft a-gley.”

More commonly known as 

“The best laid plans of mice and men / often go awry."

Raise your hand if any of your plans went awry in 2020.

(Yes, I am raising my hand!)

In fact, so much of 2020 was about unplanning. I have the canceled plane tickets and erased calendar events to prove it. 

I even paused my quarterly Build Your Content Plan workshops, even though they were already virtual. 

It just wasn't advisable to help stressed-out business owners map out 3-, 6- or even a year's worth of content that had a good chance of hitting the wrong notes at the wrong time.

But here's the thing:

• Our people still need to hear from us.
  

• We still need our content to add value, not noise.

So I created a re-imagined and 2020-ized the Build Your Content Plan Workshop to include updated tools and new ways of thinking about what outreach means *now.* 

It's happening December 16*. 

This two-hour block of time is all about:

• Elevating your outreach with a doable, focused content plan
  

• Connecting with your audiences in a more sustainable, authentic way
  

• Learning a better way to approach content and get a stash of tools to help you out
  

• Never going dark on your audiences and leave them wondering if you’re still in business
  

• Abandoning time-wasting, random content for good

Get all the details here -- including how to register. 

Questions? Hit reply and ask away. 

"Gang aft a-gley” is so 2020. Let's get our 2021 outreach off to a re-calibrated, re-set and re-engaged start.   

“Well Said Wednesday” is a blog by Barbara Govednik, Founder, Content Coach & Message Strategist of 4.23 Communication. It’s published every other Wednesday…ish.