Like most business owners, I’ve been doing a lot of juggling these last few months.

• Huge chunks of time have gone to my clients, helping them shift their messaging to meet all the new realities the world has flung our way.

• Another chunk of hours went to examining and undoing carefully constructed content plans that no longer resonated (both mine and my clients’.)

• Which launched the re-imagining my Build Your Content Plan workshops. The new working title: What The Heck Do We Say This Month? (That name might be a bit too on-the-nose. Weigh in if you’d like, or with what help you need right now for content planning.)

• A board that I volunteer for has needed my support to message massive changes to its multiple constituencies.

• I’ve taken a hard look at my own skills and offerings and asked “what can I do to help?” and “what do my folks need right now?”

And the answer was, my folks needed two things:

1) Guidance on how to message the tumult
Which has resulted in customized message planning/adjusting work with clients. If the world has changed your business and you want to talk about shifting your message, please grab time on my schedule.

2) A way to be productive and feel less isolated
Which led to On Fridays, We Write: Virtual Co-working, Accountability & Connection.

Every Friday at 9 am Pacific Time, a group of us get together on Zoom. The session consists of three 45-minute writing sprints to write content for our businesses, get book chapters done, tackle tricky emails we’ve been putting off, plan, declutter, paint. A lot gets done.

It’s often the most productive part of our weeks! You should join us for the September sessions and see if it can make a difference in your productivity. Or if you’d like to take a one-time test run, here’s your link.

Which is a long way of saying that with all the juggling, balls got dropped. Actually, some balls got gently set to the side for a while.

I’ve always preached to my Build Your Content Plan folks that they should only take on the outreach schedule they can maintain for the long run. Walking my talk, I trimmed back the blog so I could keep The 23rd on schedule.

So that’s where I’ve been. What’s been happening with you?

P.S. Yes that headline is a rip off of the great Maria Semple book “Where’d You Go, Bernadette.” Pick up a copy if you need a light, funny, heartfelt read. But I’d skip the movie.