Message first.

Tools and tactics (a.k.a. all the marketing “shoulds” and “gottas” and “have tos”) second.

Very few businesses are launched because their founders love marketing.

Or because those folks have a deep understanding of the power of message and how to amplify it into all their outreach.

So they keep it at arm’s length and kind of half-*ss their way through marketing with a muddy message that may not land. Which is such a miss because message is the beating heart of every business.

• A well-calibrated message speaks directly to the people you want to attract.

• It speaks for you when you're not around.

• It speaks of you as a living, authentic person, not a marketing formula or gimmick. 

I’m Barbara Govednik, Founder of 4.23 Communication. As a Message Strategist and Editor, I collaborate with business owners to help them uncover and tap into their message. If you need a partner to help you figure out your message (or just understand why you should) grab some time on my calendar and we’ll chat.