WordPlan:
Content & Outreach Made Easier
You can’t do your genius work if no one knows about it.
That’s why there’s WordPlan.
Build a simple, focused outreach roadmap and eliminate the
the noise of random posts and sporadic sends that get you nowhere.
Add Value, Not Noise
Your WordPlan clears the chaos of outreach by:
- zeroing in on the messages your audiences want and need
- building a structure of themes, topics and “evergreen” content
- setting an outreach cadence that’s realistic … for you
- capturing impromptu opportunities
- making your message the beating heart of your business
Let’s Build Your WordPlan Together - Group or Private Sessions Now Available
WordPlan Sessions are led by 4.23 Communication’s message strategist Barbara Govednik.
In 90 minutes, either 1-1 or in a group session, we roll up our sleeves to build your outreach roadmap focusing on
what you’re saying — and why
when and where you’re saying it
how you’ll repurpose content and capitalize on opportunities
creating your custom outreach plan and calendar
Your WordPlan is not a generic template. It is centered on your business goals, your core messages and your realistic timeframe content creation and outreach.
Get started by choosing a group of private session below.
Upcoming Group Session Dates: Friday, Dec. 12, 2025 ~ Friday, Jan. 9, 2026
Have questions before you book? Pop them in an email to Barbara or grab time on her calendar to ask in person.
Details
Where: Your Computer via Google Meet*
When: Offered on Wednesdays and Fridays
Includes:
- private strategy session with Barbara Govednik of 4.23 Communication
- hands-on, guided creation of a content plan and calendar
- templates and materials
- session recording and transcript you can reuse forever
Investment: $323
*If you’re local to Western Washington state, we may be able to do an in-person strategy session.
Ask Barbara if it’s a possibility. (Travel expenses may be incurred.)
Why WordPlan Helps
A Private WordPlan Session is for you if you want to:
Connect with your audiences in a more sustainable, consistent authentic way
Trade in scattershot outreach for a planned and strategic approach to regularly connecting with your audiences
Lean on the experience and guidance of a message pro who’s been building outreach strategies for decades
Get a stash of tools you’ll use over and over
It will help you:
Never again “go dark” on your audiences and easily stay on their radar
Give up the noise disguised as “marketing”
Abandon random content that wastes everyone’s time
Become a master at reusing and repurposing content
Know what you’re going to say, nearly all the time.
Private WordPlan Sessions are an expanded version of
4.23 Communication’s “Build Your Content Plan” group workshop that is solely focused on you and your business.
Here’s a sampling of feedback from the group workshops:
