WordPlan:
1-1 Content Strategy Planning

You can’t do your genius work if no one knows about it.

Strategic outreach and connection are necessary.

computer keyboard. hat. mouse and smart phone

A WordPlan
makes outreach easier.

Together, we’ll clear the chaos of your outreach by deciding:

_ themes you talk about

- where you talk about them

- what your outreach schedule looks like

- how to make room for impromptu content and new offers

What The Content Strategy Session Is

WordPlan: 1-1 Content Strategy Planning is a hands-on, private working session to build your content and outreach strategy for 2025. Just you, me and your goals for 2025 so we can match up your outreach to business needs.

As small business owners, we need to stay in touch with our clients and prospects. They need to know we still exist, we know what we’re talking about and how we can help them.

There’s a noisy way of doing outreach:

Spend a lot of time, energy and money to be on all platforms; sending and posting all day, every day; or flinging out content when the mood strikes.

And there’s a strategic way of doing outreach:

Tell a cohesive story through channels that matter to your audience with content that supports you and your work.

WIth a WordPlan you can add value instead of noise.

 
hands on a computer keyboard on a desk with a plant.

Details

Where: Your Computer via Google Meet*

When: Handful of time slots in December 2024 and January 2025.

Includes: Live, private strategy session with Barbara Govednik of 4.23 Communication; hands-on, guided planning; templates and materials, session recording you can reuse forever.

Investment: $423*

Code EARLY saves you $100 by Dec. 25

Why WordPlan Helps

WordPlan: 1-1 Content Strategy Planning is for you if you want to:

  • Connect with your audiences in a more sustainable, consistent authentic way

  • Trade in scattershot outreach for a planned and strategic approach to regularly connecting with your audiences

  • Lean on the experience and guidance of a message pro who’s been building outreach strategies for decades

  • Get a stash of tools you’ll use over and over

It will help you:

  • Never again “go dark” on your audiences and easily stay on their radar

  • Give up the noise disguised as “marketing”

  • Abandon random content that wastes everyone’s time

  • Become a master at reusing and repurposing content

  • Know what you’re going to say, nearly all the time.

 

WordPlan: 1-1 Content Strategy Planning is an updated, expanded version of
4.23 Communication’s former “Build Your Content Plan” group workshop.

Here’s a sampling of feedback from the group workshops:

* If you’re local to Western Washington state, we may be able to do your strategy session in-person. Ask Barbara if it’s a possibility.