Being Seen
Photo credit: Me and my word of the year: Creative + Courageous = Creageous
But once it was done, it was so incredibly hard to bring myself to listen to it! A million "what ifs" flooded my brain.
"What if my voice sounds ridiculous?"
"What if I say 'um' 1 million times?"
"What if I blather on and on and on and on and on..."
We get really creative when it comes to stalling, muting our voice and holding back our message.
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Photo: Death To Stock Photo
When we write for our business, we want our most ideal people to sit up and say, “Yes, that’s me!” You do that by focusing on the stuff that comes before your solutions and value propositions.
It’s defining the problem/struggle your ideal client is up against — pain points, as many people call them, or tolerations or struggles— but in a very specific way. You need to define those pain points as they define them. Not as you define them.
It is a subtle but mighty difference that requires a point of view shift.
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