Next week, I am headed to a several-day, out-of-state conference with a couple hundred other entrepreneurs working on their businesses. Most of my prep work is done. Flights and hotel were booked long ago, the conference itinerary is loaded into my calendar, I've got an Evernote list of local restaurants I want to try. I'll pack next week so there is only one thing left to do: Practice my answer to "so what do you/423 Communication do?"