Natalie Wood as Susan Walker in “Miracle on 34th Street.”

Well Said Wednesday: The Year I Outsourced My Letter to Santa

November 24, 2021 in The Writing Habit

Sometimes we have to concede that we might be programmed for perfectionism from birth, but it doesn't have to be a deal-breaker if we learn to recognize and work around it.

Sometimes we need to ask for help in sorting out our strategy, our message, our production, but be very, very careful about outsourcing your voice.

Sometimes we just need the pressure of a hard deadline to get our content done and there's no point in flogging ourselves for burning the midnight oil to meet it (again).

Well Said Wednesday: Reboots, Remakes, Revivals & Repetition

October 13, 2021 in Message Basics

Everything old is new again. I say that to myself every time I see a 20-something in the style of jeans I wore in college, which were subsequently branded as vile Mom jeans until being rediscovered and rebranded by the young, cool kids.

In television programming, “reboots” are all the rage. Most of our Sex and the City pals are coming back for more, along with countless other shows.

Everything old is new again. Even your content.

Here’s how to use this to your advantage.

Well Said Wednesday: About Those Voices In Your Head...

September 15, 2021 in Blog

Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Don’t let it.

Well Said Wednesday: Taking My Own Advice, aka Why The Blog's (Back) On Hiatus

April 14, 2021 in Voice & Authority

When you own your voice and put it out there, you are making the single biggest contribution to your marketing that you can make. Clever taglines are nice and beautiful photos may reel someone in, but what makes them choose to work with you?

You.

What is the thing that differentiates you from all the other coaches, designers, consultants, agencies?

You.