You are about to hit send on your monthly newsletter and you feel like you just might lose your lunch. It happens, doesn't it? That moment before you release a new ezine or click start on a Facebook live video is nerve racking. It's part of the "fear and loathing in content marketing" that most people don't talk about.
Read MoreWell Said Wednesday
Amanda Gorman photographed by Kelia Anne/Sun Literary Arts via AP and NPR New story
Well Said Wednesday: In Other Words
Today’s coincides with the inauguration of a new president. And I gotta tell you, my words don’t really seem important today and so instead, I direct you to these stories about Amanda Gorman, the 22-year-old poet who’ll be part of the Biden inauguration today.
Read More
Well Said Wednesday: Owning My Voice, 5-7-5 Syllables at a Time
When you own your voice and put it out there, you are making the single biggest contribution to your marketing that you can make.
Clever taglines are nice and beautiful photos may reel someone in, but what makes them choose to work with you?
You.
What is the thing that differentiates you from all the other coaches, designers, consultants, agencies?
You.
Read More
Well Said Wednesday: Stupid F'ing Blank Page!
When you have a Process, you bring the what and why of your content to life in a systematic way that makes writing easier. (As opposed to tapping out your blog post on your phone while sitting on the toilet. True story.)
Read More
Well Said (Again) Wednesday: Headshots, Writing, Not Throwing Up
Safety and results. I have no scientific proof that those two concepts have never been seen in the same place at the same time (like Superman and Clark Kent), but it sure feels true.
You can't get closer to results when you maintain a death grip on safety.
Read More