National Poetry Month
When you own your voice and put it out there, you are making the single biggest contribution to your marketing that you can make.
Clever taglines are nice and beautiful photos may reel someone in, but what makes them choose to work with you?
You.
What is the thing that differentiates you from all the other coaches, designers, consultants, agencies?
You.
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Do you ever find yourself in a content rut? Out of ideas? Not sure where the words are going to come from? Try writing in a different form. Channel your inner Dr. Seuss. Write a marketing rap. Pen lyrics to a Broadway-worthy show tune. Or try haiku.
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Recognizing this has been going on for five years, I am sharing the origin story of my haiku writing practice by reposting this blog entry from last year. (And giving you an exclusive sneak peek at a work haiku to come!)
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Now, I hold no illusions that haikus are going to catapult my business to the stratosphere. They are unlikely to gain new clients for me. But they give friends and clients of 423 a smile. They give me an avenue to share a bit of my personality -- the word-nerd, amused part.
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