Well Said Wednesday: When the tank runs dry...

February 09, 2022 in The Writing Habit

This month, I am doing some deep work within my business. I am sussing out the ways I can bring the most help, support, structure and sanity to my fellow small business owners. I am designing ways for them to embody their message, in the simplest, yet most compelling ways.

And I’m running through Sharpies and Post It’s like it’s my job! (Well, for now it kind of is my job.)

Well Said Wednesday: Plates spinning, irons in fire, both ends of candles burning...

February 03, 2021 in The Writing Habit

It happens to the best of us. Content Schedules go awry!

Well Said Wednesday: Set -- And Achieve -- Your Outreach Goals

January 06, 2021 in Content Planning

That’s when I really saw the value of my content plan. Yes, some of the posts shifted from what I had originally laid out in January, but my framework was still valid and gave me the structure I needed to make changing it easier.

The core messages I was drawing from only needed to be tweaked not scrapped. My belief that you don’t have to spread yourself across a million channels was strengthened— I will never have the time or inclination to add to the noise. There was so much noise in 2020.

Well Said Wednesday: "Gang aft a-gley” is so 2020

December 09, 2020 in Content Planning

I'm thinking that Scottish poet Robert Burns would have been a great friend to us in 2020. After all, he's the one who said,

“The best laid schemes o' mice an' men / gang aft a-gley.”

More commonly known as

“The best laid plans of mice and men / often go awry."

Raise your hand if any of your plans went awry in 2020.

(Yes, I am raising my hand!)

In fact, so much of 2020 was about unplanning. I have the canceled plane tickets and erased calendar events to prove it.

I even paused my quarterly Build Your Content Plan workshops, even though they were already virtual.

It just wasn't advisable to help stressed-out business owners map out 3-, 6- or even a year's worth of content that had a good chance of hitting the wrong notes at the wrong time.

But here's the thing:

Our people still need to hear from us.
We still need our content to add value, not noise.

So I created a re-imagined and 2020-ized the Build Your Content Plan Workshop to include updated tools and new ways of thinking about what outreach means *now.*

It's happening December 16*.

This two-hour block of time is all about:

Elevating your outreach with a doable, focused content plan
Connecting with your audiences in a more sustainable, authentic way
Learning a better way to approach content and get a stash of tools to help you out
Never going dark on your audiences and leave them wondering if you’re still in business
Abandoning time-wasting, random content for good

Get all the details here -- including how to register.

Questions? Hit reply and ask away.

"Gang aft a-gley” is so 2020. Let's get our 2021 outreach off to a re-calibrated, re-set and re-engaged start.

“Well Said Wednesday” is a blog by Barbara Govednik, Founder, Content Coach & Message Strategist of 4.23 Communication. It’s published every other Wednesday…ish.