That’s when I really saw the value of my content plan. Yes, some of the posts shifted from what I had originally laid out in January, but my framework was still valid and gave me the structure I needed to make changing it easier.

The core messages I was drawing from only needed to be tweaked not scrapped. My belief that you don’t have to spread yourself across a million channels was strengthened— I will never have the time or inclination to add to the noise. There was so much noise in 2020.

If you only have a handful of hours to focus on writing (because you're also, you know, running a business), a content plan makes that time meaningful. Content planning can change the how and the why of writing for your business. That's why I offer my Build Your Content Plan Workshop every quarter.