Crisis Communications
Plans we made a month ago or a week ago feel, well, laughable. And a whole lot remains uncertain.
That’s the thing about what we called “Crisis Communication” back in my corporate communications days.
Note the important word in that sentence: tweak.
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Admitting it. These are strange days indeed. We’ve all got to to what we can to stay strong, stay healthy and stay sane.
What better time for a new haiku — as well as a few other tools.
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In my former corporate career, I have been the person who writes the messages we’re all getting from our airlines, our co-working facilities, our houses of worship about COVID-19 response. I’ve been the person working around the clock to get communications plans in place and stay up to date in an ever-evolving landscape.
In that spirit, I share a few messaging best practices for those of you with face-to-face businesses and/or employees.
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