“What I’d prefer is to just sit back quietly until the clients find me."
And who wouldn't? But magical thinking is a lousy marketing strategy. Today’s blog offers an alternative and a timely reframe on marketing.
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Well Said Wednesday: What I'd prefer is to just sit back quietly until the clients find me."
“What I’d prefer is to just sit back quietly until the clients find me."
And who wouldn't? But magical thinking is a lousy marketing strategy. Today’s blog offers an alternative and a timely reframe on marketing.
Read More
Well Said Wednesday, Again: Unsubscribes For The Win!
I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.)
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Well Said Wednesday: When You Hate Writing For Your Business
Yep, running a business requires a lot of patience, drive...and words! 😀
But those words are crucial and it literally pays to get them right. They do the work of talking about your business and results when you can't be there to talk about your business and results. Consider the process you use. Mine is a four-stepper that takes you from blank page to finished content in no time.
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Photo by Element5 Digital on Unsplash
Well Said Wednesday: Peace, Love and Good Leftovers
And I'm thinking about all the people in my life who've helped me move through this extraordinary year. A part of me wants to end that sentence "...through this extraordinary year with grace" because it sounds pretty and Instagram-ready.
But let's face it, that's not the truth! Sure, there have been moments of grace or near-grace. And moments of grit. And anxiety. And goofiness. And clarity. And sadness. And wonder. And anger. And relief. And...well, this could become a very blog post.
Besides, it's not about the emotion. It’s about the people who stand by me and stand up for me and nudge me to stand down when I need that. It's about you.
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