It’s September 2. WTF?
2020 has been a wild one, no?
Here are a few things I’ve been leaning into to get me through — an app, a read, a resource, a distraction and a song. Maybe they’ll work for you, too.
Read MoreContent Stress
It’s September 2. WTF?
2020 has been a wild one, no?
Here are a few things I’ve been leaning into to get me through — an app, a read, a resource, a distraction and a song. Maybe they’ll work for you, too.
Read MoreHow many times have you felt overwhelmed or exhausted by all the “new normals” we’ve had thrown at us this year?
And here’s the thing. A challenging year creates the need for challenging messaging.
And challenging messaging is exhausting to create.
It’s not just you. It’s me. It’s all of us.
Plans we made a month ago or a week ago feel, well, laughable. And a whole lot remains uncertain.
That’s the thing about what we called “Crisis Communication” back in my corporate communications days.
Note the important word in that sentence: tweak.
Read MoreShe knew her voice, she knew her message and she knew that finding and working with the right writer* would be as much, if not more, work than just sitting down to do the writing herself with my support, guidance and editorial reviews.
Read MoreAs business owners, we juggle so much all the time and the stuff that takes us out of our comfort zone —like writing and talking about our business with authenticity — is the stuff we resist the most. I happens to all of us. But your story, told in your voice, that delivers your message to your people is too valuable to let it get buried in autopilot writing.
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