writing
The catch-22 for many small business owners is that their genius work doesn't involve writing and editing authentic, compelling business messaging, so they put it off or try to will it away.
Yep, a blank page and a blinking cursor can be intimidating. But it doesn't have to be debilitating.
My clients get a masterclass in this when they work with me on their WordMap or WordLaunch projects. But if you need some right now guidance, do this:
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I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.)
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It is way too early to give up on the idea that 2020 can be the breakthrough year for your messaging. Here are three paths to giving yourself a do-over and getting.writing.done.
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Metaphorically, we want the content we write for our business to be as beautiful as this from the first tap of the keyboard. (Photo credit me at the summit of a hike the other day near Marlborough, NZ.)
Here’s the thing that trips up more entrepreneurs than anything else when they talk to me about writing for their business. They want their content to be exquisite (a nice goal, if a little lofty). And they think that it can be exquisite instantly.
So here’s what I have to tell them:
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But if you’re struggling to understand the message of your business or you just can’t seem to access your authentic voice, sometimes you just need a jump start of a different kind…these books might be just the thing.
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