And that’s why I share the haikus that I write for fun within the realm of my business. Writing can be hard, I like to give myself a little creative stretch now and then. So I turn to haikus which have just the right balance of structure and absurdity.
It’s one of the ways I show up as me in my content. Because that’s what good messaging does. It telegraphs you. It attracts your group and lets the others walk away. It shows your heart. ♥
Message
See ya, 2021
It’s been a year.
But 2022 can be so much more.
Well Said Wednesday: New Year's Edition
At the time, it was an annoying comment. But, she had a point. Step out of your comfort zone. Be willing to be wrong. Go ahead and do something imperfectly. Otherwise you’ll never know what you’re capable of.
It’s also why I come back to this quote from Neil Gaiman every New Year’s.
Let’s make some epic mistakes in 2022. 😊
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Well Said Wednesday: May I Quote You?: Capturing Testimonials in the Wild
I rely on capturing my testimonials in the wild. Because testimonials are everywhere once you start to look for them.
Seriously. In the last couple of weeks, I've had email exchanges with no less than three clients that resulted in a testimonial in the most low-key way.
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Metaphorically, we want the content we write for our business to be as beautiful as this from the first tap of the keyboard. (Photo credit me at the summit of a hike the other day near Marlborough, NZ.)
Well Said Wednesday: Business Writing Behind the Scenes. Pun Intended.
Here’s the thing that trips up more entrepreneurs than anything else when they talk to me about writing for their business. They want their content to be exquisite (a nice goal, if a little lofty). And they think that it can be exquisite instantly.
So here’s what I have to tell them:
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Well Said Wednesday: Procrastinating Instead of Writing For Your Business? Here are 4 Ways To Regain Control
Your people need to hear from you, so they can figure out that they are, in fact, your people.
Break up with limited thinking about writing, free yourself from the grip of procrastination and set your message —and your business— free. I’ve got four things that will help.
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