You see, this thing people call “writer’s block” boils down to a lack of clarity or a lack of confidence. That’s it. And both clarity and confidence are things you can absolutely work on and improve and what draws solo entrepreneurs and small business owners to "WordLaunch” with me.
Read MoreWriter's Block
Metaphorically, we want the content we write for our business to be as beautiful as this from the first tap of the keyboard. (Photo credit me at the summit of a hike the other day near Marlborough, NZ.)
Well Said Wednesday: Business Writing Behind the Scenes. Pun Intended.
Here’s the thing that trips up more entrepreneurs than anything else when they talk to me about writing for their business. They want their content to be exquisite (a nice goal, if a little lofty). And they think that it can be exquisite instantly.
So here’s what I have to tell them:
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Well Said Wednesday: Never Start With A Blank Page
In fact, I have a great little card that I share with people at events that highlights 4.23 Communication’s Content Launch Questions. I keep one on my desk to keep me focused.
Want one? Tell me where to mail it!
Read MoreWell Said Wednesday: The One Question That Busts Through Writer's Block
Good messaging is only possible when you are clear on what you are trying to say. That has to happen first, before you start writing. Going in any other order is like putting random ingredients from your fridge into a pot and hoping you will somehow end up with delicious chicken noodle soup. Your likelihood of success is…limited.
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Well Said Wednesday: Sting's Approach to Writer's Block
“I used to get so terrified…'what am I going to write about? I’m totally empty of ideas and inspiration.’ And then I realized after about five years of this terrible block that some of the time you have to be on ‘input.’ You just have to receive and then retransmit it and hope it comes out as something else.” -Sting
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