Inspiration
If you know anything about my approach to messaging, you know I believe in content planning -- mapping out what you're going to say and when you're going to say about a month -- maybe two -- in advance. But there's something that is even more powerful than a plan.
It's this simple fact: You already know what you need to say.
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But if you’re struggling to understand the message of your business or you just can’t seem to access your authentic voice, sometimes you just need a jump start of a different kind…these books might be just the thing.
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Spending time with art I love – even though I am by no means an artist – provides a needed renewal when deadlines, content creation and business demands start to wear me down.
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As small business owners, we spend a lot of time counting things. We’ve been raised on the idea that “what gets measured gets done.” Paying attention to the right numbers is necessary to running a business. So what do you do with a flash of inspiration that doesn’t come with a ruler to measure it against?
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