“What I’d prefer is to just sit back quietly until the clients find me."
And who wouldn't? But magical thinking is a lousy marketing strategy. Today’s blog offers an alternative and a timely reframe on marketing.
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Well Said Wednesday: What I'd prefer is to just sit back quietly until the clients find me."
“What I’d prefer is to just sit back quietly until the clients find me."
And who wouldn't? But magical thinking is a lousy marketing strategy. Today’s blog offers an alternative and a timely reframe on marketing.
Read More
Well Said Wednesday: Is "Authenticity" Real?
What it is about a piece of content that makes you crinkle up your nose and think “Oh please, that sounds so manufactured?” Or what makes you lean in a little more? What is it about my content that might induce either response? Is it something you can put your finger on?
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Well Said Wednesday: How To Drive A Stake Through My Heart (And 3 Ways To Not)
Writing on purpose is focusing on your core messages, connecting your content to your offerings and having a simple plan that takes the scrambling for topics and “dashing off this or that” off the table for good.
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