You’re right. It takes a bit of bravery to come out from behind the curtain of happy talk, lingo or saying what you think people want to hear. Content written in your most authentic voice might not be expected or appreciated by all.

That’s okay. You can’t possibly contort your message and words to be all things to all people.

I have no idea if this is the work of Sir Richard himself or a team that gets, and is given the freedom to use, his voice. But I do know that in a sea of corporate speak, gobbledygook, stay positive messages from corporations, entrepreneurs and small business owners, this one is a nice example of speaking from the heart.