Do you ever find yourself in a content rut? Out of ideas? Not sure where the words are going to come from? Try writing in a different form. Channel your inner Dr. Seuss. Write a marketing rap. Pen lyrics to a Broadway-worthy show tune. Or try haiku.
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Well Said (Again) Wednesday: Funeral Flowers and The Dangers of Cliché, Euphemism and Flowery Language
Maybe you’re clicking this shut right now thinking “what the hell is she talking about?” Fair enough. Or maybe you’re seeing that being who we are and bringing our whole selves to our business content can create a bridge to the people who are looking for that particular bridge.
And if you happen to be in the U.S. reading this, Happy Thanksgiving.
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Well Said Wednesday: When You're Trapped In An Elevator
But that doesn't mean you shouldn't use every opportunity you have to position yourself and what you do. Having your best possible pitch or intro at your fingertips (tongue tip?) and ready to deliver can save the day.
Here are three ways to approach writing your pitch or intro. We go deeper and get our hands dirty doing this work in the workshop, but the quick version is:
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Well Said Wednesday: Hit "Send" If You Dare
"Yes, inner critics are a thing, Barbara, but what do you do about the outer critics?"
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Well Said Wednesday: There's Money In Your (Core) Message
You just need the right starting point. And trust me and my decades of communication experience when I say, the blank page is never your starting point. A blank page is ground zero. You know far too much about what your business does, the results you get and the people you work with to start from ground zero.
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