We are on our fourth — fourth! — version of A Star is Born*. Bradley Cooper and I give you permission to recycle material, especially blog posts. Here are a few ideas for how to mix it up:
Read MoreContent Planning
Well Said Wednesday: Declare Your Independence From Content Stress
Independence is what most of us desire when we leave the seemingly safe but claustrophobic confines of a corporate job and "go out on our own." "Woo hoo we get to do our own thing!" we exclaim, possibly in our pajamas, scrolling through really cute business card templates on Moo. Until the thud of "Oh man, we have to everything" starts to drag us down. One of the chief culprits I see among my peeps: Content Stress.
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Well Said Wednesday: When Content Stress Strikes
Raise your other hand if you ever threw both your hands in the air and said "I give up! Writing a blog (or a newsletter or a podcast) to market my business is stupid and a waste of time!" Put your hands down and take a deep breath. Here are two things you can do when content stress reaches its peak.
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Well Said Wednesday: Are You and Your Content Ready For Anything?
Well Said Wednesday happened to land on Valentine's Day this year. But this is not going to be a hearts and flowers kind of post. Because if it's Wednesday, Feb. 14 where you currently are, it's most likely already Thursday, Feb. 15 where I am, on the island of Tasmania in Australia. This post has been in the queue waiting to launch for a while. That's the beauty of content planning (and execution, of course):
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Bonus Well Said Wednesday: Writing, Planning and Haiku
Sticking to a set content schedule gets people into a groove of hearing from you. And it delivers the subtle message that you're someone who can be counted on not to flake; that you know how to stick to a schedule.
If you're curious about editorial planning. I'm piloting a new Content Calendar Build Workshop in January. It's a hands-on, get-the-guidance, do-the-work session to build your content calendar for the first three months of 2018. Details are here. A few seats are still open.
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