Admitting it. These are strange days indeed. We’ve all got to to what we can to stay strong, stay healthy and stay sane.
What better time for a new haiku — as well as a few other tools.
Read MoreMessage Basics
Admitting it. These are strange days indeed. We’ve all got to to what we can to stay strong, stay healthy and stay sane.
What better time for a new haiku — as well as a few other tools.
Read MoreIn my former corporate career, I have been the person who writes the messages we’re all getting from our airlines, our co-working facilities, our houses of worship about COVID-19 response. I’ve been the person working around the clock to get communications plans in place and stay up to date in an ever-evolving landscape.
In that spirit, I share a few messaging best practices for those of you with face-to-face businesses and/or employees.
Read MoreWhen you have a Process, you bring the what and why of your content to life in a systematic way that makes writing easier. (As opposed to tapping out your blog post on your phone while sitting on the toilet. True story.)
Read MoreI’ll admit that using “they” for individuals feels a little weird for me. But only because I’m old and it’s habit. That “rule” was ingrained in me at age 10 or so and I spent years editing it out of people’s content.
So, I’ll get over the weirdness. I’ll stumble sometimes, I’ll slip up and revert, but I’ll keep at it. It’s just habit and habits get broken everyday. Bottom line, it’s not about me or what’s “normal” to me.
Read MoreIn fact, I have a great little card that I share with people at events that highlights 4.23 Communication’s Content Launch Questions. I keep one on my desk to keep me focused.
Want one? Tell me where to mail it!
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