Message Basics
Everything old is new again. I say that to myself every time I see a 20-something in the style of jeans I wore in college, which were subsequently branded as vile Mom jeans until being rediscovered and rebranded by the young, cool kids.
In television programming, “reboots” are all the rage. Most of our Sex and the City pals are coming back for more, along with countless other shows.
Here’s how to use this to your advantage.
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You see, this thing people call “writer’s block” boils down to a lack of clarity or a lack of confidence. That’s it. And both clarity and confidence are things you can absolutely work on and improve and what draws solo entrepreneurs and small business owners to "WordLaunch” with me.
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A message from the official haiku division of 4.23 Communication.
I firmly stand by the sentiment in the haiku. Yes, you should try to avoid typos. And you can feel bad about a typo. But you don’t need to feel that bad. Unless you are the diploma maker for fictional Elmdale College (my fellow Schitt’s Creek fans know what I mean!)
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Photo: Death To Stock Photo
When we write for our business, we want our most ideal people to sit up and say, “Yes, that’s me!” You do that by focusing on the stuff that comes before your solutions and value propositions.
It’s defining the problem/struggle your ideal client is up against — pain points, as many people call them, or tolerations or struggles— but in a very specific way. You need to define those pain points as they define them. Not as you define them.
It is a subtle but mighty difference that requires a point of view shift.
Read MoreDictionaries and grammar "rules" don't have the final word on language -- and believing they do can harm more than help, especially for the trans community. Sociolinguist Archie Crowley deconstructs three common myths around language, demonstrating how it's a fluid system that naturally evolves in the direction of inclusion.
Last week, I re-ran a blog post about honoring people’s pronouns in honor of Transgender Day of Visibility.
Then later in the week, I came across this 2020 TedX talk by Sociolinguist Archie Crowley. They have a unique perspective as both a linguist and a nonbinary person. Give it a listen.
For me, it helped expand my thinking about evolving language and seeing the world from a point of view different from mine.
Well said, Archie.
“Well Said Wednesday” is a blog by Barbara Govednik, Founder, Content Coach & Message Strategist of 4.23 Communication. It’s published every other Wednesday…ish (when not on hiatus , or faux hiatus.)