You can – you have to – do this with the writing you do for your business. Peel back the generic industry-speak and clichés designed for everyone (aka no one in particular) and use your words. Unmask the euphemisms and dare to be real. Skip the flowery language…unless flowery language exactly exemplifies who you are and what you do.
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BONUS Well Said Wednesday: The Haiku Origin Story
Recognizing this has been going on for five years, I am sharing the origin story of my haiku writing practice by reposting this blog entry from last year. (And giving you an exclusive sneak peek at a work haiku to come!)
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Well Said Wednesday: Write From the Heart
I have no idea if this is the work of Sir Richard himself or a team that gets, and is given the freedom to use, his voice. But I do know that in a sea of corporate speak, gobbledygook, stay positive messages from corporations, entrepreneurs and small business owners, this one is a nice example of speaking from the heart.
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