We are on our fourth — fourth! — version of A Star is Born*. Bradley Cooper and I give you permission to recycle material, especially blog posts. Here are a few ideas for how to mix it up:
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Well Said Wednesday: When You're Trapped In An Elevator
But that doesn't mean you shouldn't use every opportunity you have to position yourself and what you do. Having your best possible pitch or intro at your fingertips (tongue tip?) and ready to deliver can save the day.
Here are three ways to approach writing your pitch or intro. We go deeper and get our hands dirty doing this work in the workshop, but the quick version is:
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Well Said Wednesday: How To Hire A Freelance Writer
Messaging is just part of the gig as a solo business owner. It’s non-negotiable. And until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelancer writers will frustrate you. It won’t be entirely their fault.
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Well Said Wednesday: Declare Your Independence From Content Stress
Independence is what most of us desire when we leave the seemingly safe but claustrophobic confines of a corporate job and "go out on our own." "Woo hoo we get to do our own thing!" we exclaim, possibly in our pajamas, scrolling through really cute business card templates on Moo. Until the thud of "Oh man, we have to everything" starts to drag us down. One of the chief culprits I see among my peeps: Content Stress.
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Well Said Wednesday: There's Money In Your (Core) Message
You just need the right starting point. And trust me and my decades of communication experience when I say, the blank page is never your starting point. A blank page is ground zero. You know far too much about what your business does, the results you get and the people you work with to start from ground zero.
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