Well Said Wednesday: Three Cheers for "They" on International Transgender Day of Visibility

March 31, 2021 in Message Basics

The bottom line is that it’s not about me or what I’m “used” to.

It’s about giving people space to live their lives authentically, respecting choices, meeting people where they are, and not imposing my point of view on the world.

Well Said Wednesday: Where To Find a Million Content Ideas

November 11, 2020 in Message Basics, The Writing Habit

If you know anything about my approach to messaging, you know I believe in content planning -- mapping out what you're going to say and when you're going to say about a month -- maybe two -- in advance. But there's something that is even more powerful than a plan.

It's this simple fact: You already know what you need to say.

Women in a crosswalk, escaping her business?

Well Said Wednesday: Where'd You Go, 4.23?

August 19, 2020 in Fear & Loathing in Mktg, Message Basics

Which is a long way of saying that with all the juggling, balls got dropped. Actually, some balls got gently set to the side for a while. I’ve always preached to my Build Your Content Plan folks that they should only take on the outreach schedule they can maintain for the long run. Walking my talk, I trimmed back the blog so I could keep The 23rd on schedule.

Well Said Wednesday: Messaging Is Exhausting This Year. It's Not Just You.

July 29, 2020 in Message Basics, Inspiration & Creativity

How many times have you felt overwhelmed or exhausted by all the “new normals” we’ve had thrown at us this year?

And here’s the thing. A challenging year creates the need for challenging messaging.

And challenging messaging is exhausting to create.

It’s not just you. It’s me. It’s all of us.