She knew her voice, she knew her message and she knew that finding and working with the right writer* would be as much, if not more, work than just sitting down to do the writing herself with my support, guidance and editorial reviews.
Read MoreThe Writing Habit
Well Said Wednesday: Be Well Read
But if you’re struggling to understand the message of your business or you just can’t seem to access your authentic voice, sometimes you just need a jump start of a different kind…these books might be just the thing.
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Well Said Wednesday: Plates spinning, irons in fire, both ends of candles burning...
If you saw Tuesday’s Facebook post, you’ll know what today’s blog post is about.
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Clarifying the identity of your ideal client and knowing what makes her tick is one of the secrets to taking your content from bland to engaging.
Well Said Wednesday: Once Upon a Time, There Was an Ideal Client
There are plenty of reasons to understand your audience/ideal client at a deep level. It impacts what you offer and how you can best be of service, of course, but it also opens the door to creating more engaging content that draws examples and anecdotes from their experience, not yours.
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Well Said Wednesday: How To Create Less Chatter; More Conversation
Strategically building your content around core messages means a lot less idle chatter and a lot more focused conversation with your clients and prospects.
Chatter happens when we sit down to write without a clear concept of what needs to be said or why we are saying it.
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