I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.)
Read MoreWell Said Wednesday: Because Listening To Your Own Voice is *Awesome* 😕 (said no one ever)
But once it was done, it was so incredibly hard to bring myself to listen to it! A million "what ifs" flooded my brain.
"What if my voice sounds ridiculous?"
"What if I say 'um' 1 million times?"
"What if I blather on and on and on and on and on..."
We get really creative when it comes to stalling, muting our voice and holding back our message.
Read MoreWell Said Wednesday: Is Tinkering With Your Content Making It Better...Or Different?
First drafts, second drafts, third drafts: all helpful for clear, clean messaging. Beyond that, you are making editing not a tool of improvement, but a tool of procrastination. Because putting your words — and putting yourself — out there is a vulnerable thing to do. It can feel so much safer to hide. Or tinker.
You probably can make that blog post better with a review and rewrite or two. But at some point you have to ask yourself
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