If you only have a handful of hours to focus on writing (because you're also, you know, running a business), a content plan makes that time meaningful. Content planning can change the how and the why of writing for your business. That's why I offer my Build Your Content Plan Workshop every quarter.
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Well Said Wednesday: Never Start With A Blank Page
In fact, I have a great little card that I share with people at events that highlights 4.23 Communication’s Content Launch Questions. I keep one on my desk to keep me focused.
Want one? Tell me where to mail it!
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Well Said (Again) Wednesday: Oh Man, The Blog's Due Again
That’s why batch creating content based on your most important core messages is to powerful. You have relevant content to draw from when you need it. Another path to content ease is creating a solid, strategic content calendar — which I happen to be teaching tonight in an impromptu session with my business coaching colleagues. If you can’t jump on a plane, you can join me virtually next week.
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Well Said (Again) Wednesday: Process, Ritual and Better Writing Outcomes
It’s not about you being a lousy writer, it’s about having a lousy approach.
How you set yourself up to work on content can make a big difference in how effective and efficient that time is. (A solid communication strategy and crystal clear messaging help, too, but that’s another post.) Here are eight ways to set yourself up for a successful writing session.
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Well Said Wednesday: Peppercorns, Auto-Pilot and Other Things That Ruin Your Day
As business owners, we juggle so much all the time and the stuff that takes us out of our comfort zone —like writing and talking about our business with authenticity — is the stuff we resist the most. I happens to all of us. But your story, told in your voice, that delivers your message to your people is too valuable to let it get buried in autopilot writing.
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