When solo business owners say to me “I don’t blog (or do videos or send a newsletter) because I don’t have anything interesting to say” my only reply is “If you truly believe that, it might be time to go back to the corporate grind.” Because if you have a business, you have a message. If you provide a valuable service or interesting product, you have a message. And it’s part of the gig as a business owner to get your message out there.
Read MoreFear & Loathing in Mktg
Well Said Wednesday: Unsubscribes For The Win!
I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.)
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Well Said Wednesday: How To Hire A Freelance Writer
Messaging is just part of the gig as a solo business owner. It’s non-negotiable. And until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelancer writers will frustrate you. It won’t be entirely their fault.
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Well Said Wednesday: Hit Send If You Dare
You are about to hit send on your monthly newsletter and you feel like you just might lose your lunch. It happens, doesn't it? That moment before you release a new ezine or click start on a Facebook live video is nerve racking. It's part of the "fear and loathing in content marketing" that most people don't talk about.
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Well Said Wednesday: Write From the Heart
I have no idea if this is the work of Sir Richard himself or a team that gets, and is given the freedom to use, his voice. But I do know that in a sea of corporate speak, gobbledygook, stay positive messages from corporations, entrepreneurs and small business owners, this one is a nice example of speaking from the heart.
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