Fear & Loathing in Mktg
Metaphorically, we want the content we write for our business to be as beautiful as this from the first tap of the keyboard. (Photo credit me at the summit of a hike the other day near Marlborough, NZ.)
Here’s the thing that trips up more entrepreneurs than anything else when they talk to me about writing for their business. They want their content to be exquisite (a nice goal, if a little lofty). And they think that it can be exquisite instantly.
So here’s what I have to tell them:
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Your people need to hear from you, so they can figure out that they are, in fact, your people.
Break up with limited thinking about writing, free yourself from the grip of procrastination and set your message —and your business— free. I’ve got four things that will help.
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Until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelance writers will frustrate you. It won’t be entirely their fault.
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She knew her voice, she knew her message and she knew that finding and working with the right writer* would be as much, if not more, work than just sitting down to do the writing herself with my support, guidance and editorial reviews.
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In fact, when I asked my mastermind group what their reaction to the word was, all three people visibly recoiled. Seriously. They pulled back from the table and me.
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